
The Saudi Tourism Authority (STA) returns to Indonesia with the Saudi Travel Fair 2025, held at Gandaria City Mall, Jakarta, from 12–16 November 2025. The event carries the theme “Discover the Soul of Arabia” and offers a rich, immersive Saudi Arabian cultural experience.
Unique Cultural Experiences and Activities
At the travel fair, visitors are invited to experience the heartbeat of Saudi Arabian culture in an authentic setting: traditional Arabic coffee rituals and dates, soothing oud music, and Arabic calligraphy that can be taken home as a unique souvenir. Traditional Ardah sword dance performances are also part of the event, featuring drum rhythms and poetic chants that reflect the spirit of unity in Saudi society.
Exciting Travel Promotions at the Event
Ticket & Package Discounts
Special international fares of up to 35% are available for flights or travel/Umrah packages with Saudia Airlines and partner travel agencies.
96-Hour Stopover E-Visa
Opportunity to transit for up to 96 hours in Jeddah or Riyadh, perfect for a short vacation or Umrah, with visas applied through Saudia’s official website.
Card Discount Vouchers
BSI Hasanah Card: Discount vouchers up to IDR 7 million + 0% installment plans up to 24 months. BSI Debit Visa: Discount vouchers up to IDR 1.5 million for certain transactions.
Freshfund / Top-Up Rewards
Top up your BSI Freshfund balance with a 3- or 6-month lock period to receive discount vouchers up to IDR 5 million (in multiples).
Transaction and Voucher Usage Requirements
Discount vouchers are valid with travel receipts from official agencies, a BSI card, and an ID card (KTP). Vouchers can be combined with 0% installment plans and the Freshfund program.
Highlighted Saudi Destinations
Several top Saudi destinations are featured at the exhibition, including:
Al-Ula

Al-Ula is a historic destination in Saudi Arabia, famous for ancient sites like stunning giant rock valleys. It offers a unique cultural and nature tourism experience.
Al-Baha

Al-Baha is known for its mountainous terrain, cool climate, lush forests, and traditional villages. It’s perfect for nature tourism and cultural exploration in southwestern Saudi Arabia.
Formula 1

The Formula 1 event in Saudi Arabia attracts racing enthusiasts worldwide, featuring a spectacular night circuit that delivers high adrenaline and world-class entertainment.
On-Site Visa Assistance
One of the major advantages of attending this fair is the availability of on-site tourist visa services. The Tasheer booth at the event will assist visitors in applying for a Saudi Arabian visa quickly and easily. Having visas available on the spot makes planning a trip to Saudi Arabia much more practical and hassle-free.
Banking Collaboration: BSI Hasanah Card
Bank Syariah Indonesia (BSI) provides strong support at this event. Through the BSI Hasanah Card, visitors can enjoy 0% installment plans, discounts up to IDR 7 million, and attractive vouchers during the fair. The “One Day Approve” program is also available, allowing visitors to instantly create a Hasanah card at the BSI booth.